About Us

Fred Keeling left the Keeling Group in 2004 … “I took Keeling Juices with me because that was my baby! I was in the fruit business all my life … every summer holiday when I was of school age, and after I left school in 1967. Over time, I started making juices and smoothies for the supermarkets, and I had one obsession … to make the best juices that I possibly could. In one respect, it is remarkably simple … just squeeze the fruit, oranges mostly … and keep the juice chilled. The fresh fruit flavour is so intense … I have always loved the fresh taste experience. Which is why I am still shocked at how wrong other juices taste, especially the burnt taste from pasteurisation, or ‘re-flavoured’ juices that have been de-aerated in storage vats for many months … those tricks are great for cutting costs but they just kill the taste, and also the nutrients. So I became expert in juicing oranges for fresh juice … learning all the varieties of oranges, the difference in harvests from various parts of the world, and blending them all to create that fresh taste experience with consistent color and sweetness. I’m very proud that people like our juice and that we have won so many awards especially the People’s Choice Irish Quality Food award and Georgina Campbell Irish Breakfast Awards 2019”

“Our Rebrand … we have a new look that re-emphasises what we have always traditionally done … premium juice products with the fresh taste experience. The only thing that is changing is that we want to present the juice and the quality ingredients in the best possible way so that people know they are getting an authentic product … rather than an artificial tasting product.”